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AI & IndustrySemrush/Dataslayer

Google AI Overviews Cut Organic Click-Through Rates by 61%

March 15, 2026

Analysis from Semrush and Dataslayer reveals that Google's AI Overviews feature has reduced organic click-through rates by up to 61% for queries where AI-generated answers appear, fundamentally changing the value of traditional SEO for content distribution.

Read the original at Semrush/Dataslayer

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